Episode 197 – The State of the American Anime Industry

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The AAAPodcast has a discussion on the American Anime Industry.  We pull up numbers, market data and trends to discuss where the industry is at and where it is headed in the future.  Is it a happy future?  Or do we see grim things on the horizon?

 

Reported by the Market Research Firm Oricon on Japanese Book Sales –

  • Sales of Compiled book volumes (Tankobon) of manga has dipped 1.5% to 267.5 billion yen in 2012 compared to 2011

  • This is the first recorded sales drop since Oricon began taking annual statistics on book sales in 2009

  • Shueisha was the publisher with the highest market share with 14.5% of overall books sold

    • Market share dipped by 0.2 points compared to 2011

  • Kodansha increased its market share by 0.1 points to 10.8%

  • Shogakukan also increased 0.5 points with 7.9%

  • SOURCE:

 

Final 2012 TV Anime Top Sellers Rankings, Reported by Oricon –

 

Jetro’s Report on the North American Anime Market –

  • US Dollars Sold according to Nielen Videoscan, Box Office Mojo, and Wowmax Media’s estimates: DVD SALES, VHS SALES, MOVIE RECEIPTS AND OTHER MEDIA

    • 2002: 428 million USD

    • 2003: 390 million USD

    • 2004: 367 million USD

    • 2005: 376 million USD

    • 2006: 375 million USD

    • 2007: 325 million USD

    • 2008: 312 million USD

    • 2009: 321 million USD RECESSION (US household income at 67,976)

    • 2010: 200 million USD (decline of 34.6%) (USHI at 67,392 decline of .86%)

    • 2011: 196 million USD (decline of 2%) (USHI at 67,677 growth of .42%)

    • 2012: 217 million USD (growth of .5%)

      • NOTE: These numbers do not include merchandise

      • Leading the box office receipts was Arrietty (distributed by Disney) with 19.29 million USD.

      • However, removing the Ghibli film box office receipts does not affect the 2012 numbers in a large way.

  • Market Breakdown by organization:

    • 43.8%: Funimation

    • 22.5%: Disney

    • 12.6%: VIZ Media

    • 06.3%: Section 23

    • 04.6%: Bandai Entertainment (stopped producing videos in 2012)

    • 02.5%: Sony

    • 01.5%: Media Blasters

    • 00.9%: Manga Entertainment

    • 05.4%: Other companies

  • Home Video Market: Market for DVD AND VHS VIDEOS

    • 2009: 306 million USD (US household income at 67,976)

    • 2010: 200 million USD (decline of 34.6%) (USHI at 67,392 decline of .86%)

    • 2011: 196 million USD  (decline of 2%) (USHI at 67,677 growth of .42%)

    • 2012: 197 million USD (growth of .5%

  • The top 20 anime titles in North America for 2012 were mostly Ghibli, Pokemon, and Dragon Ball Z

  • Consumption Methods

    • Amazon is the highest for both American and Japanese produced Animation

    • The next three for Japanese Animation are:

      • Netflix

      • Hulu

      • Crunchyroll

  • Manga Sales (In Millions of US Dollars)

    • 2008: 1.75   (American Comics: 4.37)

    • 2009: 1.40 – 20% Decrease (American Comics: 4.28 – 2% Decrease)

    • 2010: 1.20 – 15% Decrease  (American Comics: 4.19 – 2.2% Decrease)

    • 2011: 1.13 – 6% Decrease   (American Comics: 4.14 – 2% Decrease)

    • Market Share:

      • Viz Media: 30.7%

      • Yen Press: 8.5%

      • DC Comics: 8.2%

    • Top Selling Manga:

      • Naruto

      • Black Butler

      • Vampire Knight

      • Pokemon

        • All of these are published through VIZ

  • Original Source:http://www.jetro.go.jp/jfile/report/07001194/us_animation_comic.pdf

  • English Summary: http://www.twitlonger.com/show/n_1rlg8e3

 

US Market total Merchandise Sales, Reported by JETRO –

  • Total US Market GDP of Anime Goods (Figures in Billions USD)

    • 2001 – 4.46

    • 2002 – 4.36

    • 2003 – 4.84

    • 2004 – 3.3

    • 2005 – 3.0

    • 2006 – 2.78

    • 2007 – 2.83

    • 2008 – 2.66

    • 2009 – 2.74

    • 2010 – 2.58

    • 2011 – 2.53

    • 2012 – 2.51

    • CAGR 2001-2012 of -5.1%

  • According to NPD’s retail tracking data, about 60% of the anime characters goods market in the United States belongs to Pokémon-related items.

  • Of that US$2.741 billion in 2009, character goods made up US$2.420 billion, while DVDs accounted for US$306 million.

  • SOURCE: http://www.animenewsnetwork.com/news/2011-04-15/america-2009-anime-market-pegged-at-us$2.741-billion

 

North America & other regions

Europe exclusive

  • Kazé (France, Germany, Switzerland, Italy, United Kingdom)

  • Dybex (France, Belgium, Holland, Switzerland)

  • 101 Films (United Kingdom)

  • Anime Limited (United Kingdom)

  • Manga Entertainment UK (the main branch of “Manga Entertainment”)

  • MVM Films (UK)

  • StudioCanal UK (UK)

  • Universum Film GmbH (Germany)

Australia

  • Hanabee (Australia)

  • Madman Entertainment (Australia: Madman overwhelmingly dominates the Australian anime market, for many years through the 2000s controlling approximately 90% of all sales)

  • Siren Visual (Australia)

Defunct

  • 4Kids Productions (US) (subsidiary of 4Kids Entertainment Specializing in dubbing anime,shut down in 2012 due to continued lack of profitability).

  • ADV Films (U.S., U.K.) (shut down in 2009, selling off its assets and intellectual properties to four other Houston-based companies, such as Section 23 (see above)).

  • Bandai Entertainment (U.S., owned by Namco Bandai[3])

    • Bandai Visual USA (U.S., previously a subsidiary of Bandai Visual Japan and not affiliated with Bandai Entertainment, now folded into Bandai Entertainment[4])

  • Beez Entertainment (EU, owned by Bandai)

  • Central Park Media (de facto defunct since mid-2007 when new DVD releases ceased, even though they continued to license their titles for TV and VOD, they entered a state of limbo.[5] Officially declared bankruptcy and assets liquidated in mid-2009.[6] Several of their titles have been acquired by other anime distributing companies prior to and following Central Park Media’s bankruptcy and liquidation, such as ADV Films, Bandai Entertainment, Funimation Entertainment, Media Blasters, Nozomi Entertainment, etc.)

  • Family Home Entertainment (U.S., renamed Artisan Entertainment) in the 1990s, then acquired by Lions Gate Entertainment in 2003).

  • Geneon Entertainment (U.S. branch “Geneon USA” (formerly “Pioneer Entertainment”) defunct September 2007. Parent Japanese company ceased in-house distribution of its own titles, many of which have been re-licensed by Funimation[7][8] and Sentai Filmworks. Parent company “Geneon Entertainment” then sold off its own ownership to NBC Universal subsidiary UPI, which then merged Geneon with its own “Universal Pictures Japan” division on February 1, 2009, renaming the new company “Geneon Universal Entertainment Japan”).[9][10]

  • Saban Entertainment (U.S., acquisitions either went to The Walt Disney Company or just expired, succeeded by Saban Brands)

  • Streamline Pictures (U.S., Canada: stopped producing new anime releases in 1996, folding into Orion Pictures, which in turn folded into Metro-Goldwyn-Mayerone year later, in 1997. The Streamline brand name officially went defunct in 2002).

  • Synch-Point (U.S., A subsidiary of Broccoli (company), defunct when parent company Broccoli International USA shut down their operations in 2007)

  • Urban Vision (U.S.)

  • U.S. Renditions (U.S., A subsidiary of Books Nippan, defunct mid-1990s)

Tokyopop (U.S.)