A New Frontier: Japan goes to India!
Recently I was looking for news topics on anime for my next post when something caught my eye. A post by Shubhajit Roy over at India Express, although unassuming in nature, caught my eyes and my heart when I read the title. The post was entitled “Japan Pushes Anime for Indian Kids”[1] and being half Indian and an anime addict I was quick to jump on the post… 9 days after it was posted.
In his article, Roy speaks about how both the Japanese and Indian Prime Ministers were in talks to “strengthening of cooperation in creative industries… animation and manga.” Roy also writes that when addressing the good people of Delhi(no not a meat shop, the capital of India folks), Japanese Prime Minister Yoshihiko Nado stated this:
“Adults may be unaware of it, but I understand that Japanese Anime is quite popular here.”
To me this was a surprise, as I have never actually met any Middle Eastern people who like manga or anime, except for the occasional Deviant Art artist. In fact, Roy cites that India is actually a growing market of anime and Japanese products, having 40 to 70 Japanese animations exported fromJapantoIndiaevery year! vice secretary general of the Association of Japanese Animation, Eiji Takahashi, has been working on relations with India as is working with companies such as Toei Animation to bring anime to India. Older readers may remember Toei Animation as the guys who brought us Sailor Moon and Dragonball Z, two shows that helped pave the way for many anime fans inAmerica. That said, having done this before, Toei Animation is the best choice if we want to see anime take root in India. Takahashi has also gone on record, saying that anime exported toIndiawill have good dubbing, a problem that turns off many viewers to this day. It is also should be noted that even though India has not put any restrictions up, Japanese companies will be exporting cleaned up versions of shows such as the removal of guns and sexual scenes. Being Indian myself I can see that this was a smart move for Japan as those things can and would be very offensive and cause many problems for anime in India.
Now, one of my complaints about anime is the representation of, or the lack thereof, races and religions that are not the standard set withinJapan. Of course, in my teenage mind this only pertains to Indians or really anyone from theMiddle East. I’ve seen “stereotypes” from the man with a grey beard, white clothes and a turban to a little girl with an accent, red don’t on her forehead and makes weird robotics or some sort of, what I guess is “Hindi voodoo.” I am however able to forgive these caricatures of people of my race since Japan isn’t Indi aand therefore really has no reason to insert individuals whom they do not necessarily understand into their media. Even so, I still yearn for good Indian characters in anime. That is why when I heard in a recent article thatJapanis working on a cricket anime for India based off of hit manga Koyjin no Hoshi I was ecstatic.
Apparently, as seen in Catherine Makino’s article “Anime Baseball Hero Transforms into Cricket Champion”[2] on Majirox News, Japan plans to release a 26 to 52 episode anime based on the hit manga in the form of cricket in the Fall season of this year. The following is an excerpt that explains the premise of the anime:
“The Indian version will be called Rising Star. The hero, who has tentatively been given the name of Salaji, is a young, left-handed southpaw cricketer who wants to follow in the footsteps of his cricket player father and make it in the big leagues.”
The success of this show, Makino points out, will be on how well they can reskin the manga’s ideas around cricket. Cricket is a very complex sport and is difficult to learn, let alone play. A game of cricket can take days to complete, as opposed to baseball where it is for 9 innings. Also, India has grown up on mostly American animation and comics, and not the newer kind. We’re talking Golden Age, CaptainAmericavs Nazis, Superman leaping over buildings in a single bound, Smiling Batman comics. The idea of a non-super-powered protagonist may not appeal to the Indian audience even if cricket does. It’s going to be tough to hook people, but I’m hopeful that his will be a gateway for more!
The export of anime toIndiais great for both sides as it opens a new frontier forJapanto make money and gives India new form of media that may be better than anythingAmericaputs out inIndia. I personally am looking forward to all this and will watch the first episode of Rising Star when it airs, although not in Hindi since I only know Urdu. Keep your eyes open because if What happened in America and in Japan when Anime was brought over happens to India we may see some awesome new animes that may even feature an Indian protagonist too!
Until next time!
~~Z-ComiX
[1] http://www.indianexpress.com/news/japan-pushes-anime-for-indian-kids/894690/2
[2] http://www.majiroxnews.com/2012/01/10/anime-baseball-hero-transforms-into-cricket-champion/
January 13, 2012 @ 3:25 am
As a fellow anime fan of indian ethnicity I appreciate your post. I probably would of never come across this news until this cricket anime came out later this year.
On a side note, I don’t think cricket is complex and difficult to learn. I’m sure they’ll explain the rules like they did with football in Eyeshield 21.
January 13, 2012 @ 4:11 pm
Awesome! another Indian!:D
personally i find cricket difficult to understand, so i’m not too sure on how others may find it, but i’m sure your right about them being able to convey it within the anime.